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14 Mar Saving Victoria’s Breasts

The Challenge:

The author of Saving Victoria’s Breasts came to The Graphics Source with nothing more than a word document and an idea. The book was in the final stages of editing and the author needed a team to help him print and distribute it. Also, because of the book’s highly specialized subject matter, he needed assistance in designing collateral materials and coming up with marketing strategies to help him deliver the book’s message to it’sintended audience.

 

The Solution:

In addition to printing both limited and regular versions of the final book, The Graphics Source worked closely with the Saving Victoria’s Breasts team to develop the book’s layout, produce manuscript copies for editing, set up e-communications, design and print tradeshow materials and publish a website with an online storefront. The Graphics Source also collaborated with the Saving Victoria’s Breasts team to create and manage the book’s Facebook, Twitter, YouTube and Google+ accounts.

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14 Mar HorsePower Untamed Package

The Challenge:

NO-BS Nutrition developed a pre workout solution that is conducive to short run, just in time production. In addition to manufacturing challenges, the company developed several versions of the product that provided separate advantages, based on the users needs. The products were in need of on-demand labeling and promotional materials as well as a look and feel that aligned the separate products as a product line. Manufacturing costs for this start-up business did not allow for large scale production of materials. Product owners were not aware of which materials and sales collateral materials were the best solution for their market and needed support in design and market testing that would fit within a strained budget.

 

The Solution:

The solution for Continental was to rebrand the program, heavily cleanse the population and implement a service team that focused on the constant interaction and enhancement of their participant base. By leveraging every communications capability into a comprehensive program, Continental was able to drastically increase the efficiency of the program, provide analytical data, cleanse participant data, clarify ROI on each program participant and provide a platform to begin growing participation and implementing advocacy nation wide. This program represents the culmination of what The Graphics Source, powered by Spectra Incentives, has to offer and this card does not offer enough canvas to fully describe the breadth and depth of return and success that the program has resulted in.

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14 Mar Dirty Products

The Challenge:

NO-BS Nutrition developed a pre workout solution that is conducive to short run, just in time production. In addition to manufacturing challenges, the company developed several versions of the product that provided separate advantages, based on the users needs. The products were in need of on-demand labeling and promotional materials as well as a look and feel that aligned the separate products as a product line. Manufacturing costs for this start-up business did not allow for large scale production of materials. Product owners were not aware of which materials and sales collateral materials were the best solution for their market and needed support in design and market testing that would fit within a strained budget.

 

The Solution:

A product brand that adjusted colors based off of market segments.  Just in time labeling with UV finishing gave a high quality look while allowing for short run production. Sales collateral material was developed to sit along side products in make shift displays in retail and gym locations. Those materials were durable and consistent with the packaging. They reiterate the products advantages and were a size that was convenient for consumers to take with them when exposed to the product in an impulse situation.

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pop up materials Columbia SC

14 Mar Dirty Gear

The Challenge:

NOBS Nutrition developed a pre workout suite of products labeled DIRTY. The product was unique within a highly saturated market. DIRTY needed to stand out in the market to gain the kind of recognition that it deserved.

 

The Solution:

NOBS developed an “Associated Brand” to coincide with the DIRTY pre workout lineup. Labeled “DIRTY GEAR” this brand was touted as a product line of workout Apparel and Accessories that were as performance driven as the DIRTY pre workout lineup. Branding other fitness materials with this associated brand would spread awareness of the DIRTY name. Point of Purchase (POP) materials were developed to integrate both branded products together to provide a comprehensive solution to workout enthusiasts.

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14 Mar Daytona Elite

The Challenge:

Brakes USA teamed up with Daytona Elite ® to be the first to market a new line of brake pads to the automotive distribution market. The product offered substantial technology and material advantages over the competition. The unique product attributes, aligned with the strength of the brand, offered Brakes USA an opportunity within the automotive aftermarket. The product features had to be defined, described, and aligned with market need within a program that could get attention.

 

The Solution:

Collateral material was derived and refined to produce high impact marketing pieces that could be used throughout the distribution channel. Brakes USA focused on a two part rewards program that provided incentives for both transactions and brand loyalty. The program kick off included comprehensive field training on the product along with specialty kits which were
developed to strengthen distribution sales initiatives and aligned with product samples and rewards.

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14 Mar Continental Wall Wrap

The Challenge:

When Continental Tire opened a new production facility in Sumter, they wanted to ensure that their building had a unique and exciting new look and feel while still encorporating Continental’s corporate standards and themes. It was important to them to use photos from momentous plant events as well as encorporating their plant’s mission statement.

 

The Solution:

In order to accomplish Continental’s vision, The Graphics Source used a variety of materials to create two different wall displays on different levels of the lobby. On the lower level of the main entrance vinyl decals were used to create a timeline with a swoosh pattern, which would appear throughout the plant. The actual photos and descriptions stood off from the wall for a more dynamic apperance. The plant’s mission statement was displayed on the second level of the lobby using vinyl decals.

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14 Mar Colite Banner

The Challenge:

Colite was challenged to provide tabletop solutions that were outside the scope of standard Point of Purchase and Trade Show solutions. In working through their network of suppliers, they faced regular feedback that the solutions that could be provided were either to large or to small for their particular application. Many vendors were quick to offer generic solutions but did not seem to be able to offer a custom solution that resided just outside the standard offering.

 

The Solution:

The solution was for the supplier to listen to the end goal that Colite was after and try to identify a solution. After reviewing their product needs, The Graphics Source was able to modify an existing banner-up frame system that provided the functionality and size that fit the application that Colite needed. With some modification to the frame system and adjustment to the graphics, Colite had a unique solution that was perfect for their display setup.

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14 Mar Bee Trail Farms

The Challenge:

Bee Trail Farms provides their customers with both local honey and beekeeping supplies. Marketing for Bee Trail Farms required consistency in brand design while emphasizing the focus on beekeeping as their core discipline. They needed solutions that would provide brand recognition on their honey products as well as engaging Point of Purchase and Tradeshow materials to attract individuals interested in beekeeping.

 

The Solution:

The team developed a line of product labeling, point of purchase and trade show products that emphasized the total package that Bee Trail Farms has to offer. Messaging and branding boasted them as the local beekeeping experts while the materials and presentation made for a fun and engaging brand theme thatwas perfect for any trade show or market event that Bee Trail Farms needed to make an impact at.

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