Brakes USA teamed up with Daytona Elite ® to be the first to market a new line of brake pads to the automotive distribution market. The product offered substantial technology and material advantages over the competition. The unique product attributes, aligned with the strength of the brand, offered Brakes USA an opportunity within the automotive aftermarket. The product features had to be defined, described, and aligned with market need within a program that could get attention.
Collateral material was derived and refined to produce high impact marketing pieces that could be used throughout the distribution channel. Brakes USA focused on a two part rewards program that provided incentives for both transactions and brand loyalty. The program kick off included comprehensive field training on the product along with specialty kits which were
developed to strengthen distribution sales initiatives and aligned with product samples and rewards.