NOBS Nutrition developed a pre workout suite of products labeled DIRTY. The product was unique within a highly saturated market. DIRTY needed to stand out in the market to gain the kind of recognition that it deserved.
NOBS developed an “Associated Brand” to coincide with the DIRTY pre workout lineup. Labeled “DIRTY GEAR” this brand was touted as a product line of workout Apparel and Accessories that were as performance driven as the DIRTY pre workout lineup. Branding other fitness materials with this associated brand would spread awareness of the DIRTY name. Point of Purchase (POP) materials were developed to integrate both branded products together to provide a comprehensive solution to workout enthusiasts.